Transforming a male fertility app into a clearer product experience
Lead Product Designer Mar 2026 – Present Team CEO • CPO • Engineering • Medical Experts Overview Led the end-to-end redesign of JUNO, a male fertility platform that helps men improve their reproductive health through habit tracking, semen analysis interpretation, personalized insights, and expert-backed education. Redesigned the product architecture, user experience, and design system to create a clearer and more engaging experience.
Project Type
brand identity
Challenge JUNO offered powerful fertility tools, but users struggled to understand the product. Key features were difficult to discover, the experience lacked a clear structure, and the interface didn't build enough trust for a healthcare product. Solution Redesigned the end-to-end product experience by simplifying the information architecture, creating a scalable design system, improving navigation, and redesigning core features including Home, Tracking, Semen Analysis, Learning, and Coaching. Every decision was validated through user research and iterative testing. Outcome Increased clarity and usability across the entire product Built a scalable foundation for future development Launched to 500+ organic users with a 10% subscription conversion rate before any paid marketing
Transforming a male fertility app into a clearer product experience
Lead Product Designer Mar 2026 – Present Team CEO • CPO • Engineering • Medical Experts Overview Led the end-to-end redesign of JUNO, a male fertility platform that helps men improve their reproductive health through habit tracking, semen analysis interpretation, personalized insights, and expert-backed education. Redesigned the product architecture, user experience, and design system to create a clearer and more engaging experience.
Project Type
brand identity
Challenge JUNO offered powerful fertility tools, but users struggled to understand the product. Key features were difficult to discover, the experience lacked a clear structure, and the interface didn't build enough trust for a healthcare product. Solution Redesigned the end-to-end product experience by simplifying the information architecture, creating a scalable design system, improving navigation, and redesigning core features including Home, Tracking, Semen Analysis, Learning, and Coaching. Every decision was validated through user research and iterative testing. Outcome Increased clarity and usability across the entire product Built a scalable foundation for future development Launched to 500+ organic users with a 10% subscription conversion rate before any paid marketing
Transforming a male fertility app into a clearer product experience
Lead Product Designer Mar 2026 – Present Team CEO • CPO • Engineering • Medical Experts Overview Led the end-to-end redesign of JUNO, a male fertility platform that helps men improve their reproductive health through habit tracking, semen analysis interpretation, personalized insights, and expert-backed education. Redesigned the product architecture, user experience, and design system to create a clearer and more engaging experience.
Project Type
brand identity
Challenge JUNO offered powerful fertility tools, but users struggled to understand the product. Key features were difficult to discover, the experience lacked a clear structure, and the interface didn't build enough trust for a healthcare product. Solution Redesigned the end-to-end product experience by simplifying the information architecture, creating a scalable design system, improving navigation, and redesigning core features including Home, Tracking, Semen Analysis, Learning, and Coaching. Every decision was validated through user research and iterative testing. Outcome Increased clarity and usability across the entire product Built a scalable foundation for future development Launched to 500+ organic users with a 10% subscription conversion rate before any paid marketing
Transforming a male fertility app into a clearer product experience
Lead Product Designer Mar 2026 – Present Team CEO • CPO • Engineering • Medical Experts Overview Led the end-to-end redesign of JUNO, a male fertility platform that helps men improve their reproductive health through habit tracking, semen analysis interpretation, personalized insights, and expert-backed education. Redesigned the product architecture, user experience, and design system to create a clearer and more engaging experience.
Project Type
brand identity
Challenge JUNO offered powerful fertility tools, but users struggled to understand the product. Key features were difficult to discover, the experience lacked a clear structure, and the interface didn't build enough trust for a healthcare product. Solution Redesigned the end-to-end product experience by simplifying the information architecture, creating a scalable design system, improving navigation, and redesigning core features including Home, Tracking, Semen Analysis, Learning, and Coaching. Every decision was validated through user research and iterative testing. Outcome Increased clarity and usability across the entire product Built a scalable foundation for future development Launched to 500+ organic users with a 10% subscription conversion rate before any paid marketing